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Do companies put marketing at the core of their growth strategy?

Summary. Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.

Should marketing be part of your growth strategy?

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

How can marketing help your business?

Marketing is a complex and in-depth tool you can use to promote your business. When done right, you can benefit from increased sales, improved reputation and brand awareness and better customer retention rates. Of course, there are many strategies to choose from, so we recommend combining at least a few approaches to see the best results.

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